Alchemy By Gregoire Dyer
Shot in the countryside of Tuscany with members of Marco Panconesi’s family, the films capture the vibrant family spirit of the designer and brand. The kaleidoscope of colors and sounds unveil various moments of a way of life that is inherent to Panconesi’s approach to design – with immense joy and experimentation with traditions.
Panconesi’s eccentric family of aunts and uncles, nieces and cousins, sister and parents star in these charming films that humorously depict life in the Tuscan countryside. Cardsharp aunts gossip over an afternoon game. Bored-at-home teenage nieces and cousins find new pastimes. Each film is injected with life. These snapshots of life in the countryside are a read of how bodily gestures and movements, however small, can produce emotional qualities that transforms a space. These films provide a visual language for Panconesi’s designs.
The films feature Marco Panconesi’s parents Gianni and Rosaria; sister Laura; nieces Olga and Alice; aunts Rachele, Andrea, Francesca and Luisa; uncles Francesca and Giuseppe; and cousins Nicoletta, Giovanni, Maguette, Jennifer, Candida, Giogio, Leone, Maria Sole and Francesco.