Philosophy
Founded in 2018, Panconesi was born from a desire to reconnect with the emotional value of what we wear. Since its debut collection, the brand has carved out a distinctive space both within and beyond the world of jewelry, reshaping not only its design language but its visual identity.
Panconesi’s creative universe is defined by four codes: accumulation, movement, nature, and texture. Each piece is conceived as an extension of the body—designed to move and evolve with the wearer. Movement introduces a sense of kinetic energy; accumulation builds sculptural silhouettes through layering; nature informs vibrant palettes and organic forms; and texture adds tactile depth. Committed to honouring tradition while pushing design forward, Panconesi reinterprets traditional techniques of jewelry making through a contemporary lens. All collections are crafted in family-owned ateliers in Florence and Arezzo. This dedication to craft is matched by a progressive approach to sustainability: Panconesi prioritizes recycled and recyclable materials and components chosen with care for their environmental impact.
Materials are at the heart of Panconesi’s storytelling. Each collection is divided into “families,” where different textures, forms, and color palettes are explored through distinct narratives. The Blow Up family features bold, voluminous shapes rendered in ultra-lightweight metals. Ascolto celebrates natural stones and crystals, combining them to create rich, vibrant compositions. Diamanti and Constellation evoke the celestial, adorning the body with glimmering crystals that appear like stars scattered across the skin—creating an ethereal, light-catching effect that is both glamorous and otherworldly. Across all collections, Panconesi’s technical precision ensures even the most daring forms remain wearable and lightweight.
About Marco Panconesi
Marco Panconesi (b. 1989) is a designer and creative director whose work merges emotion, mythology, and cultural attitudes into a transformative jewelry and object language. Born in Florence, Italy—a region steeped in artistic and historical tradition—his early life was shaped by exploration and discovery, influences that continue to inform his practice today.
A graduate of Polimoda, Panconesi trained at some of the world’s leading fashion houses, including Givenchy, Fendi, Cartier, Jean Paul Gaultier, and Balenciaga, focusing on accessories and leather goods. In 2016, he launched his independent career, and by 2018, introduced Panconesi: a brand defined by bold forms and imaginative reinterpretations of jewelry traditions. He has since created acclaimed collaborations with Mugler, Gucci, and KNWLS.
In 2020, Panconesi was appointed Design Director at Swarovski, where he leads the creative direction across product categories—bringing his unique vision to a global stage while continuing to evolve the language of jewelry.
The story of the "P"
The Panconesi “P” monogram is more than a logo—it’s a modern hieroglyph that reflects the brand’s artistic vision. Inspired by ancient symbols and the ear’s natural curves, its rounded, sculptural form blends softness, movement, and texture. Playful and bold, the logo captures Panconesi’s signature balance of emotion, proportion, and timeless design.
The “P” monogram has become a source of inspiration for a family of jewelry that includes necklaces and earrings. These pieces explore the relationship between the monogram’s form and the body, using sterling silver and other materials such as enamel and crystals to translate the logo into wearable art. The jewelry captures the spirit of the “P” with fluid animations and tactile designs that adorn the wearer with a sense of joy and individuality.
