Diamanti Bag Campaign
For Spring Summer 2024, Panconesi introduces a new category of leather bags.The Diamanti saddle bag represents Panconesi’s signature approach to object making, combining minimalist and maximalist codes based on the language of essentialism, versatility, and joy, and translating it into new material and functionality.
The new bag category comes from the need to create a functional, yet expressive accessory that acts as a second skin, adapting perfectly to the curves of the body. For its first edition, the Diamanti saddle bag comes to life in one signature shape. Made with a soft, buttery leather, the bag’s curved edge and continuous handle are embellished with silver chrome spheres and white crystals. The medium size is designed for everyday wear. While the small is made for evening occasions, fitting the essentials like wallet, phone, lipstick, etc. Available in two sizes, the colours echo some of the brand’s favorite gemstones: Onyx Blackand Tourmaline Pink. The large black version is also available in a fully studded style, dotted with silver chrome spheres and white crystals. With faces obscured, the campaign imagery by Jean Marques features the Diamanti saddle bag as the protagonist. Designed to be used invarious life scenarios, the bag takes on a life of its ownto become the wearer’s best friend and confidant that carries everything and anything you might need, literally.
